LITO: the Uber of the art world
LITO is to art what Uber was to the taxi industry. I mean that LITO is really going to disrupt the way that we enjoy art. LITO is set to democratise art on a global scale, and make it accessible to anyone who is interested in great paintings.
What do we do? LITO makes 3D facsimilies of paintings and it does it to a standard and quality that has never been seen before in history. We use a technology developed over 20 years by a scientist named Adam Lowe. He has a huge track record in collaborating with art institutions and museums around the world: the Louvre, the V&A, the Vatican. His technology, which we call TICC, scans paintings with a very high level of precision. We then use that data to make incredibly accurate 3D prints of the pictures.
So our reproductions faithfully reproduce every element of the relief, the cracks, the texture, the ridges and bumps left by the paintbrush. So looking at a LITO is exactly like contemplating the original. You can touch our reproductions and get a sense of the action and the presence of the artist: Kandinsky, Kahlo, Miró. That extra sense of reality adds not just a spatial third dimension but a whole new level of emotion. And in my view, art should be all about feeling the emotion.
We are planning an experiment in which we place a LITO isogram (our word for our 3D reproductions) alongside original oil paintings and ask art-world experts to try to identify which is which. I will report back on that in this blog, so do check in to the website from time to time. We are quite certain that even seasoned experts are not going to guess right all the time. I’m convinced of it.
by Charles Gouchault, LITO’s Head of Operations